It’s been over a week since Wavelength launched and it seems the new “social” Ultraviolet service is off to a rough start. I’m not sure you can call their beginning a start as I was never able to experience any of Wavelengths promised features due to their site having trouble keeping up with the high traffic once folks became aware of it.
The first somewhat alarming flag I noticed while registering was a prompt to enter your Vudu login. That seemed a little odd considering Vudu itself is just another gateway to the Ultraviolet service like Flixster and even M-GO. Why would Wavelength need access to my Vudu account if my Vudu account has titles that aren’t Ultraviolet?
Wavelength seemed to crop up out of no where and I suspect they may have put the cart in front of the horse. Perhaps an initial invite only launch would have kept their service, which seems to skirt around the terms of service for Ultraviolet, under the radar more.
Ulltraviolet could really leverage Wavelength as a marketing tool to help debunk myths that the nearly universal cloud service is as easy to use as its hard core users try to pitch it as. Until then, we’ll have to patiently wait for wavelength to sort, what I assume, its legality issues out.
It also remains unknown if Wavelength is planning any connected apps for devices like game consoles and the Roku. One of Vudu’s strengths as an Ultraviolet provider is their high bitrate video and surround sound that really makes watching movies immersive. While having access to our friends’ collections is swell, I’d much rather watch movies on an actual home theater than my computer screen.
In the meantime, don’t forget to link your Disney Anywhere account to your Vudu and Google Play account to maximize/consolidate your digital locker collection.