Tag Archives: Infinity Ward

Activision Celeberates Modern Warfare 3 With Inaugural Call of Duty XP Event (UPDATED: Now with VIDEO)

Activision held it’s inaugural Call of Duty XP event, which was a 2 day event for gamers and fans of the series to connect through activities beyond gaming. Located within a large hangar in Playa Vista, California, fans were treated to various activities including:

  • Hands-on gaming booths for all recent games in the series: Modern Warfare 2, World at War, Black Ops, Call of Duty 4, and of course Modern Warfare 3. Since this event was sponsored by Xbox 360, there were no Playstation 3’s on site.
  • $1,000,000 tournament
  • 2012 Jeep Wrangler course
  • Two paintball gun maps: Pit (Modern Warfare 2) and Scrapyard (Modern Warfare 2). I only made it in time for one of the maps, Scrapyard, but had a blast! This was my absolute first experience with a paintball gun. Even though I played defensive and stayed close to the base (Domination mode), I was able to score some great hits against the other team. The best part is that the guns looked like real arms (I had an M4). They provided 140 rounds, a mask, vest, and a jumpsuit. You get the keep the jumpsuit, which is great if you’re able to keep it spotless or in one piece. I probably should have worn tennis shoes rather than boots. Luckily I didn’t leave with any welts which is something I can’t say for other players.
  • Burger Town: yup. Haven’t you always wanted to taste what this Burger King parody has to offer. Apparently if you asked for “Special Sauce” they’d give you a shirt! They ran out when we tried though 🙁
  • Face painting. Get your “Ghost” on or choose from a folder of possible face paint options.
  • A sumo fighting ring
  • Black Ops cover art picture booth. This one was very addictive! Pose with a rifle or 2 pistols, recreating the Black Ops cover art with whatever goofy gangster pose you can come up with.
  • Zip line. This was one of the activities I wish I had done and taken video of doing.
  • Tons of free experimental Mountain Dew samples. I don’t think anyone turned into a zombie yet, right?
  • A gift bag containing a poster, Doritos and oh yeah… a redeemable code for Modern Warfare 3 Hardened Edition! Considering entrance was $150, this was definitely a lovely treat. Since the redemption page required an address and NOT a gamer tag, I’m guessing Activision is sending hard copies of the game?
  • Live sets by Dropkick Murphy’s (September 2) and Kanye West (September 3). As one of the biggest names in music entertainment, I can only imagine how much of a pay day for Kanye West this was. Since I only went on Saturday, I can’t comment on the Dropkick Murphy’s set. For Kanye West, however, I was expecting a small set. As I waited with thousands of others, watching the stage slowly take shape, I quickly realized the large hangar was hardly enough to contain the level of theatrics that I would soon witness. Kudos to Kanye West and Activision for pulling this off. While hardly related to gaming, this show added tremendous value to the seemingly high entrance cost. If you were dedicated enough or wait early, you could definitely get a pit level equivalent view. Kanye West did nearly all of his hit singles and that’s lots (I wish he did “Heard ‘Em Say”). Kanye West had 3 acts filled with high energy, laser lighting, and many dancers (Think classy like Cirque Du Soleil/ballet). I wonder what the Dropkick Murphy’s show was like. Check out the pics below.

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UPDATE: Here’s some video of Kanye West’s performance